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Increase Productivity with Outlook®

Quite simply, technology has changed the face, and the pace, of information distribution and the way we conduct our day-to-day lives. Not only has it changed how we do business, it has also had a profound effect on our personal lives. With technology so prominent today, it would seem logical that it offer some of the best solutions to problems associated with increased workloads and the complexity of life. Equipped with the right system, you can let technology work for you, strategically managing activities and tasks, as well as ensuring your goals and objectives are attained. While there are a number of programs available, we focus specifically on Microsoft Outlook®. Outlook was designed to make organizing your daily information almost automatic. It pulls together everything you need to know about your daily tasks, appointments, e-mail messages, and other details. It can act as your assistant in dealing with the flurry of small but important items. Using containers such as Calendar, Contacts, E-Mail, Notes, and Tasks, Outlook becomes a highly functional organizing system. As the backbone of any organizing system, these containers provide the necessary homes for the items you need to process and manage your life efficiently. Before you utilize…
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Rise to the Top ~ Improve Your Professional Performance

To be successful and rise to the top in business ~ and in life ~ there are certain character traits that one needs to adopt, especially in today’s extremely transparent business world. Be a good online communicator Being able to get the right message across is key to improve your professional performance. To be effective you need to trim the fat from your messages to ensure that they are concise and to the point. Use many bold headings or bullet points to enhance readability. Good online communication means that you respond as soon as physically possible (or have an assistant to so for you) to client messages or posts, even if it is just to acknowledge receipt of their message. Become more credible In order for you to be taken seriously, you must gain credibility. People prefer to do business with those that they like and trust. However, credibility must be earned.  It will build over time.  Be persistent and consistent. Social media platforms are ideal for gaining credibility if you do it right. Be seen as an industry expert by writing articles and posts that are relevant to your business and post on your company blog or industry blogs….
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Customer Relationship Management

A handshake is just the beginning. Once the sale has been made the relationship shouldn’t end there — unless you want to see that same customer sign with your competitor later.  You want to develop a good relationship with each customer and good customer relationship management focuses on customer retention and satisfaction. Relevant and Open Communication Good relationship management sets the stage for open communication. If there is open communication, concerns, complaints and compliments can quickly be addressed. If you know what your customers need, it is easier to make modifications that will please them and thereby increase sales. Relevant communications motivate consumers to use more of your products and/or services. Enhanced Customer Experiences Customers want to feel special and important so you will want to provide more than just a product or service, you want to provide an enhanced customer experience. Make customers feel valued. Use information you know about the customer wherever possible to personalize the experience and build customer intimacy. For example, send personalized birthday or anniversary cards or send a note of congratulations for their achievements. Word-of-Mouth Marketing It is no secret that a happy customer will refer you to new customers. Customers who enjoy a…
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What is the Most Cost Effective Way to Work with a Professional Assistant?

The secret to successfully working with a Professional Assistant is for you to identify and delegate ongoing work to us. If you hire The Professional Assistants with the intention of sending us a number of one-time tasks, this means that you have to constantly take time to give us instructions. This will take too much time … exactly opposite of the desired outcome of having a Professional Assistant! You want to think about ongoing tasks and projects in order to get the best value for your investment. When you delegate ongoing work, you only have to train us once, and the task is taken off your plate for good. Our most successful, long-term clients use us for ongoing tasks. What you choose to delegate to your Professional Assistant is possibly the most important variable in whether it is a cost-effective and time-saving solution for you. Let’s take a look at identifying different tasks that you can delegate to a Professional Assistant. List ALL tasks and projects within your business Don’t just list off the projects you think are good candidates for outsourcing. Don’t just list off the ones you don’t feel like doing yourself. List everything your business does to…
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Blogging for Success

Blogging is one of the greatest assets you can have of all online Internet marketing strategies. It’s a multipurpose tool that can keep your website relevant, boost your rankings and draw in traffic. One particularly great thing about it is that you don’t have to abide by all the standards that go into other written forms of promotion. Using Blogging for Your Online Marketing Strategies The basic gist of blogging for online marketing strategies is that when you blog on your own site, you can boost your search engine rankings. Blogging can help you easily fulfill a large cross section of the criteria which the search engines rate positively. For instance, search engines love websites that regularly generate new content. If you’re pretty set on the products you’re selling and are generally happy with the basic content of your website, a blog can help you regularly churn out new content without constantly fiddling with the rest of your site. It can also help prevent disastrous loading errors and “under construction” times. Blogs can also help increase the volume of keywords you put on your site. As you may know, the amount of keywords on your site can improve its rankings….
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Improve Your Online Success with Newsletter Marketing

Newsletter marketing is a great way to improve your website marketing strategies. Let’s say that your site gets a decent amount of traffic but your conversion rate is merely okay. The bottom line is, you want to get more conversions and if that means sales, all the better. Now, what can you do to change that? This is where newsletters come in. Cyber Marketing Strategies are Just Lead-Ins Ever hear the saying, “You can lead a horse to water, but you can’t make him drink?” If you just stick with cyber marketing strategies, that’s about all you’ll get. However, with newsletter marketing, you can turn this proverbial water into wine. The horse will be much more likely to drink the water. Newsletters provide an impetus for people to convert. Granted, you may or may not have made a sale at this point, but now, you have the added bonus of being able to catch them later. A user may have found your site at a time when they didn’t have the money to spend on your product. With newsletters, you can remind them that your site exists at a time when they do have the money. All the other techniques…
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